I bought this cereal because it was half price.
I like the “natural” cereals because they are sometimes less sweet than the mainstream brands. (I can’t stand that ultra-sweet stuff, though ironically I love some pastries.)
I also liked the fact that the packaging was simple — few inks, unbleached cardboard and a good view of the actual product. I would love it if package designers and marketing people “de-escalated” the in-your-face-ness of all the bright colors and brashness in most normal food product packaging. Simple can be better.
Sadly, Back to Nature was pretty sweet. Also sadly, it’s too expensive for me to buy for normal consumption.