Simple is better, part 2

I bought this cereal because it was half price.

I like the “nat­ural” cere­als because they are some­times less sweet than the main­stream brands. (I can’t stand that ultra-sweet stuff, though iron­i­cally I love some pastries.)

I also liked the fact that the pack­ag­ing was sim­ple — few inks, unbleached card­board and a good view of the actual prod­uct. I would love it if pack­age design­ers and mar­ket­ing peo­ple “de-escalated” the in-your-face-ness of all the bright col­ors and brash­ness in most nor­mal food prod­uct pack­ag­ing. Sim­ple can be better.

Sadly, Back to Nature was pretty sweet. Also sadly, it’s too expen­sive for me to buy for nor­mal consumption.