Hardly unique

dfw-connectedDFW airport (Dallas, Texas) bills itself as “The World Connected”. And that is true of how many airports around the world?

Takeaway: How can you brand your business in a way that is truly unique? That may not be important, if you’re the owner of a Taco Bell restaurant franchise location. But if you offer something that is one of many, you need to provide a handle for potential clients to see how you are different than the rest. If you’re not different, be different.

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