A fine line between legibility and creativity

2-google-logosGoogle runs the world. Well, not quite. But they obvi­ously have a mas­sive impact in the sphere of inter­net use.

Though their appli­ca­tions are very min­i­mal in design, they use some cre­ativ­ity in the pre­sen­ta­tion of their logo on their land­ing page. But there is a spec­trum of leg­i­bil­ity and cre­ativ­ity — when does the cre­ativ­ity go to far? (The top com­mem­o­rates the birth­day of Napoleon Orda of Belarus. The bot­tom com­mem­o­rates the 100th Anniver­sary of Django Reinhard’s Birthday.)

By the way, this post was inspired by my brother Bill. He doesn’t blog, but he is very active as an Ama­zon reviewer. And Google, of course, pro­vided the logos. Thanks both.

Comments

  1. But there is a spec­trum of leg­i­bil­ity and creativity”–good point for graphic design­ers and copy­ed­i­tors alike. Thanks Paul.

    It seems to me that awhile back, Google played with their logo on rare occa­sions. Now it hap­pens all the time. I liked it bet­ter before. Every time I see a new play on their logo, I feel like they’re taunt­ing, “Yeah, we’re cool, and we know it.”

    Dunno. I per­son­ally like understatement.

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