They are selling a lifestyle

lifestyle-ipadOne evening, I watched all of Apple’s iPad videos. But then, I’m a fan­boy, so it was fun.

I noticed a few things — none of the mod­els were older than about 32. I remem­ber see­ing a kid in only one. The rooms that each video was shot in were per­fect. The mod­els rep­re­sented a lit­tle politically-correct eth­nic diver­sity. (I think the mix was fairly close to what their real life buy­ers might be — maybe the videos were a lit­tle heavy on the African-American side.)

None of this was sur­pris­ing to me.

Apple is sell­ing a lifestyle. “If you buy an iPad, you will look like this.”

Don’t buy that. (But if you can afford it and can actu­ally use one, do buy an iPad. Or at least buy and use a cof­fee press.)

And finally, since today is earth day, I would ask you to con­sider not buy­ing that next “thing” on your list, whether it’s an iPad or a cof­fee press. Instead, use the thing you already have and make it work. That choice will be very green, if you care about such matters.

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Comments

  1. I have a cof­fee press, now that I think of it. Got it at the White Ele­phant gift exchange last Decem­ber. It’s handy when I just want enough cof­fee for myself.

    What I miss is perked cof­fee. Drip-made has never tasted quite right to me. I had some perked cof­fee in Chile that tasted exactly like what I grew up with. I have a lit­tle stove-top pot that will perk two cups. It’s dan­ger­ous, though, because it doesn’t turn itself off...

  2. Mama Bean says:

    mmm now i want per­co­lated beans...

  3. Shane says:

    Hey Paul,

    I bought a used bbq grill for my birth­day today. Stayed in bud­get, saved the planet, now I’m gonna cook some steaks for my sweetie!

    Shane

    ps: I love cof­fee press cof­fee, but with 3–4 cof­fee drinkers in the house now, our large one can’t hardly keep up with the flow.

    • Paul says:

      Happy (late) birth­day, Shane! Love the used BBQ’er idea.

      Have you tried Tim’s per­co­la­tor cof­fee idea? That might be the way to keep up with the demand & still have decent-tasting cof­fee. (I haven’t exper­i­mented with that — but it might be worth a try — espe­cially if you can get one used!)

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