The new iPod Shuffle was released on September 1st. It might look familiar… it is nearly identical to the model two generations back. (In the photos, the next-to-latest is on top and the newest is on the bottom.)
You see, the gum-stick model was not easy to use. The controls were tiny — tucked onto the headphone cord. Not a good idea. So Apple went back to the model that did (and does) work well.
I haven’t seen a public apology… yet.
Top photo is from Wikipedia and bottom photo is from Apple.