Apple admits mistake

The new iPod Shuf­fle was released on Sep­tem­ber 1st. It might look famil­iar... it is nearly iden­ti­cal to the model two gen­er­a­tions back. (In the pho­tos, the next-to-latest is on top and the newest is on the bottom.)

You see, the gum-stick model was not easy to use. The con­trols were tiny — tucked onto the head­phone cord. Not a good idea. So Apple went back to the model that did (and does) work well.

I haven’t seen a pub­lic apol­ogy... yet.

Top photo is from Wikipedia and bot­tom photo is from Apple.

Comments

  1. Paul Morriss says:

    Yes, inter­est­ing to see back­track­ing. I’m sur­prised they made the “mis­take” in the first place. How­ever it’s prob­a­bly hard to do a lot of con­sumer test­ing as they have to keep the wraps on things so much, they can only test with a small group, or mostly with employees.

    How­ever I expect that if they wanted to use either of us, we could be dis­crete, right?

  2. Tim Robinson says:

    The last gen, the the­ory (appar­ently) was that putting the con­tols on the earphohne wire allowed you to safely leave the device in your pocket or bag, but still allow­ing you to con­trol it.

    I have those con­trols on my ear­phone .. i never use the ear­phones, they dont’ stay in my ears!

  3. Paul says:

    Paul: I’d hap­pily join the pri­vate Apple prod­uct test­ing group also.

    Tim: I agree — those Apple ear­buds don’t fit my ears.

    I do like the *size* of the old gum­stick model, if not the functionality.

  4. Johanna says:

    Well hey, I’ve got the old­est ver­sion, I think–the thick gum stick with the con­trols in easy reach. It fits nicely in my hand. I per­son­ally like that model best, because the longer stick end stays wrapped in the palm of your hand so your thumb and fin­gers can do eas­ier action. I’m seri­ous! I had to learn these kinds of hand mechan­ics when study­ing the gui­tar. It’s sorta similar.

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