We ordered some videos for my in-laws for Christmas. The Amazon seller wrapped the video set in a plastic shopping bag — making it seem like a gift. They did such a good job of placing the bag’s image and making it seem like a present for us that I rewarded them. I took the extra time to leave very positive feedback on Amazon.
Their special care and effort was a really nice thing. But it paid off.
Takeaway: What are some ways you can add extra value through a little extra effort or care?