Here at the South by South­west Inter­ac­tive (http://sxsw NULL.com/interactive) con­fer­ence, QR codes are every­where. If you don’t know what they are, here’s the Wikipedia descrip­tion (http://en NULL.wikipedia NULL.org/wiki/QR_code). (In short, they are smart­phone scannable codes that send users off to a web­site or mobile appli­ca­tion. They often allow the orig­i­na­tor to grab a poten­tial new customer.)

Prob­lem? Too many of these babies are all over the place here. It’s as if each com­pany said, “We need to get some­thing out there with a QR code on it — and it doesn’t mat­ter what it says or links to. Just get it out now, now. We only have two weeks till the event kicks off!”

Fail.

None of them (that I saw) thought of a hook to make them­selves stand out among the sea of other QR codes. Moral of the story? Take a lit­tle longer to think through your mar­ket­ing effort before you launch it.