Here at the South by Southwest Interactive conference, QR codes are everywhere. If you don’t know what they are, here’s the Wikipedia description. (In short, they are smartphone scannable codes that send users off to a website or mobile application. They often allow the originator to grab a potential new customer.)
Problem? Too many of these babies are all over the place here. It’s as if each company said, “We need to get something out there with a QR code on it — and it doesn’t matter what it says or links to. Just get it out now, now. We only have two weeks till the event kicks off!”
None of them (that I saw) thought of a hook to make themselves stand out among the sea of other QR codes. Moral of the story? Take a little longer to think through your marketing effort before you launch it.