What difference does “imported” make?

Heineken amused me.

Their lat­est print ad touts how awe­some it is that their beer is imported. How­ever, in Eng­land, Heineken is not imported. For Eng­lish con­sump­tion, the Dutch beer is brewed in Eng­lish brew­eries, under license from the Dutch cor­po­rate headquarters.

What’s the big deal about “imported” any­how? “Chinese-made” used to mean poor qual­ity. Now, nearly every­thing is made in China, and often with very high qual­ity built in. “Amer­i­can” brands and “Ger­man” brands are made all over the world. Even Swiss watches may be assem­bled elsewhere.

Hav­ing said that, I still pre­fer cer­tain coun­tries of ori­gin for cer­tain prod­ucts. What’s your favorite imported prod­uct and why do you like it bet­ter than the alternatives?

Comments

  1. Colom­bian cof­fee, roasted in Colom­bia (Sello Dorado brand). Smoother than the same cof­fee roasted in the US.

  2. The Heineken in Turkey is brewed in Turkey. At least it was when I lived there years ago.

    With tar­iffs and other import fees, one dif­fer­ence between imported and domes­tic prod­ucts is often COST. Maybe not true with all prod­ucts, but with some.

  3. Cars from Ger­many — maybe a cou­ple from Italy
    Beer from Britain or maybe Ger­many
    Suits from Sav­ille Row and shirts from Bond Street.... well, maybe one day?

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