Humble brag (n) — to brag about how humble you are.
I often fall into this trap. Readers of this blog have seen me brag about how humble I am, many times. “I save money this way, so I’m better than those who don’t.” “I’m more environmental than the people who drive that kind of vehicle.”
Humble-bragging is obnoxious to anyone who detects it. And as T Bone Burnett sang, “It’s a funny thing about humility, As soon as you know you’re being humble, You’re no longer humble.”
Having said that, let me launch into a humble brag.
A recent Wall Street Journal article on triathlons had a sidebar featuring recommended equipment. the “entry-level” road bike was $1,449. that freaked me out a little until I realized that their normal readers are in a class where that price is entry-level.
Across the page, the featured mountain bike cost $11,000 (with an integrated hydration system).
My humble brag: my road bike is worth a lot less than $1,449. But I know that having both a road bike and a mountain bike puts me into the 1%. So there goes my humility.