Skip the secret sauce

Superior State University (ironically named) has an annual list of banished words. This year’s list includes: conversation (as in, “join the conversation”), problematic, stakeholder, price point, secret sauce, giving me life, and physicality.

Part of my job involves putting words together to communicate the value that the company I work with offers. There’s a fine balance between being interesting and being too interesting.

Overused catchphrases can induce rolled eyes, soft sighs of pain or simply a click-away from the web page.

This year, let’s strive to write with words that communicate well, without harm to our readers.

Special thanks to the Wall Street Journal for pointing me to the Superior State University list.

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