Lincoln bought the emperor’s new clothes.
This ad appeared in the February 2017 Fast Company magazine (in a very high-priced spot — the inside front cover). Lincoln paid a massive amount of money for the ad series, shot by renowned photographer Annie Leibovitz.
Agency Hudson Rouge made out like a bandit.
But Lincoln did not think about their real audience. Showing a 20-something person behind the wheel of a $60,000-ish luxury car, newly-minted from a marque typically bought by people above 60, will not make 20-something people want to buy one. Nor will it make 60-year olds who want to be 20-something want to buy one.
No matter how much the critics like the car.
Yes, it would have been appropriate for Lincoln to push the envelope in their marketing — but not so far.
Maybe they should have put kids under 10 behind the wheel — that audience will need to buy cars, eventually.
Many of us are still trying to figure out how Mr. Trump won. Whether or not you like him and what he represents — or the Democratic party and what they represent — one thing is certain — we do not know what tomorrow brings.
Alfa Romeo is trying to make inroads onto our roads. The Giulia Quadrifoglio is a beautiful high-performance four-door sedan. Car critics are praising it from their rooftops.
But American has largely abandoned the four-door sedan. As you know, crossovers (suburbia-biased SUVs) have taken over.
Conventional wisdom from car manufacturers dictates introducing a flagship top-of-the-line vehicle to generate excitement in America about other vehicles they have to offer.
I would like to respectfully disagree with that wisdom.
They should have launched an affordable but exciting small crossover. They will sell a crossover — the Stelvio. But it is priced in a similar range as the Quadrifoglio (more than $70,000) — out of the range of most Americans.
Start at the bottom and work your way up. It worked for Mr. Trump.
Photo courtesy of Alfa Romeo UK — and used without permission. (If you live in the UK, go out and buy a Quadrifoglio now, and they will be happy.)
“Gray accent leather on the doors and the top of the instrument panel is called Porpoise, but, like other hides, it comes from land animals and not sea creatures” — from a Car and Driver article about the Bentley Continental GT V-8 S.
Why is it that the thought of someone killing porpoises for our use is more repellant than the thought of someone killing cows for our use?
When I was a kid, Flipper was a TV show about a friendly sea creature that came to the rescue of different people every week. Think Lassie in the sea.
I don’t know of any TV shows about friendly cows.
The quote about Bentley’s choice of an upholstery name made me think of the whole veganism culture and philosophies — one end of the animal rights spectrum. Porpoise killers might be the other end of the spectrum.
And then I thought of my friend who is a cattle rancher in Oklahoma. She loves her cows more than just about anybody I know. And yet she sells them to be slaughtered.
I don’t know how to reconcile all these things.
- The photo is courtesy of the Bentley website and is used without permission.
- If there are any modern TV shows starring animals, I wouldn’t know them, since I watch very little mainstream TV.
I love spotting the shiny bits — the things that pass most people by — the details.
(And that’s why I love hanging out with, living with and working with those who see the big picture. Contrast is healthy for our souls.)
In Fort Collins a few weeks ago, I spotted the back of this Honda. You’ll note it says “Fit” on the left and “Jazz” on the right.
In America, the smallest Honda is the Fit. It’s called the Jazz in the rest of the world. The owner of this car appreciated that fact enough to find a badge from both places.
I love it!!
(And I love Fits. We have one.)
New windows for an old building… sometimes that doesn’t work.
Seeing this gap reminded me of reading a great phrase someone really smart once said: “no one puts new wine into old wineskins.”
And that made me think of the gaps that are all over Colorado’s roads. The extreme heat and cold we experience — and the water that seeps underneath our road beds — cause all manner of cracks and holes to appear — and gradually become larger and larger.
Road repair budgets are not what they used to be, so car repair bills related to tires and wheels are becoming commonplace.
Why can’t a smart engineer-type invent an inexpensive elastic road surface that will expand and contract with the changes in weather and precipitation? This surface would need to provide a uniform surface — as in, very smooth.
Know anyone up for the challenge?
The acceleration was breathtaking. The amenities were amazing.
I’d say I want one, but it’s so far out of the realm of possibility that I’ll just say it was a lot of fun.
Our test drive was totally free. Mark set up the appointment to take a Tesla P90D for a spin. He drove out, I drove back. His son Zach spent the whole time sporting an ear-to-ear grin. Our salesman Drew completely understood that we wanted to go fast and have fun.
We tried out the auto-pilot mode — the car drove all by itself. Parking with no assistance was effortless.
Little features like the dashboard’s real-time speed limit sign display were captivating. Design inside and out reminded me of the perfection of many Apple products — like door handles that disappear after you’re in the car.
Back to that acceleration — the salesman claimed that only two cars are faster — the Bugatti Veyron ($1,500,000) and the Porsche 918 ($850,000). For a mere $145,000, the Tesla P90D is a steal. We drove the whole way using the Ludicrous Mode. The first time Mark mashed the pedal to the floor, my sunglasses flew off my head into the back of the car.
Tesla run on pure electric power — at least as pure as the source of that electricity (which isn’t very clean when coming from a coal-fired power plant). Electric motors have much smoother power delivery than any gas or diesel engine can provide. From 0–60, it was one smooth rush.
I’ve never tried cocaine, but this is the automotive equivalent. The acceleration was completely addictive.
Photo by Zach.
I’ve always been a car guy.
When I was a younger man, I reflected on the injustice of old men driving super-fast cars while no longer possessing the quick reflexes to fully exploit their machines’ potential.
Young men generally can’t afford supercars. Old men no longer have the responsibilities of paying for their kids’ soccer team fees, college tuitions, braces, etc. So if they have a substantial income, that lifelong dream of owning a drivable work of art may come true.
But they can’t drive them as fast as those fire-breathing dragons deserve.
I propose that older male Ferrari owners host track days for young men in their early twenties to enjoy a lap or two.
Come on, you can afford it.
And invite me. I’m not in my twenties, but…
Photo courtesy of frankenspotter. Creative Commons licensed via Flickr.