Time is precious, part two

Adver­tis­ing is part of life in this world (unless you live really off the beaten path — and if you’re read­ing this, you most likely aren’t).

We get a packet of junk mail every Wednes­day. With­out fail, I spend about three min­utes sort­ing through the pile. Some weeks, I think I should just toss it all in the recy­cle bin before even look­ing at it. But I go through it any­way, to set out the super­mar­ket fly­ers for Heather and to see if there are any other trea­sure await­ing. Most of the time there aren’t.

Take­away: What things can you cut out of your rou­tines to save time? And to save men­tal energy, be it how­ever small an amount?

And by the way, happy new year!!

Ads everywhere

As we rode light rail trains around Kuala Lumpur, I noticed that ads were on the ceil­ings of the train cars. It seemed that com­pa­nies rent ad space on entire trains. The out­sides and insides of a train are com­pletely wrapped in adver­tis­ing for one com­pany. Some­times ads even cover parts of windows.

In this case, the com­pany had some­thing to do with pre­vent­ing com­puter viruses.

I briefly raise these ques­tions: How much adver­tis­ing is too much? What if these ads help the train fare to be lower? And are the ads even effec­tive? (I will answer that one — I’d guess that train users see them once and then the ads become invisible.)

Not Swiss

NOT-swissFaith­ful read­ers will know that I enjoy look­ing at the Sun­day news­pa­per coupon sup­ple­ments for a few moments of amuse­ment each week.

Swiss iced tea? No. At least not in gal­lon con­tain­ers. Even then, no. Iced tea is a dis­tinc­tively Amer­i­can thing. Gal­lon clear plas­tic jugs of a cold bev­er­age are not very Swiss.

Diet Swiss iced tea? Even fur­ther removed from reality.

Finally, I went to the where to buy sec­tion of their site, typed in “Switzer­land” — and you guessed it — “No results found.”