One evening, I watched all of Apple’s iPad videos. But then, I’m a fanboy, so it was fun.
I noticed a few things — none of the models were older than about 32. I remember seeing a kid in only one. The rooms that each video was shot in were perfect. The models represented a little politically-correct ethnic diversity. (I think the mix was fairly close to what their real life buyers might be — maybe the videos were a little heavy on the African-American side.)
None of this was surprising to me.
Apple is selling a lifestyle. “If you buy an iPad, you will look like this.”
Don’t buy that. (But if you can afford it and can actually use one, do buy an iPad. Or at least buy and use a coffee press.)
And finally, since today is earth day, I would ask you to consider not buying that next “thing” on your list, whether it’s an iPad or a coffee press. Instead, use the thing you already have and make it work. That choice will be very green, if you care about such matters.
