Biohazard

biohazardWhen I saw this logo, the first thing I thought of was “bio­haz­ard”. I don’t have any neg­a­tive feel­ings towards Dis­ney Stores, but their logo looked a lot like the bio­haz­ard sym­bol.

Yes, I know there is the figure-ground thing hap­pen­ing (for those of you who might have taken an art class). But the red toxic waste aspect to the sym­bol also con­spired against my perceptions.

It boils down to usabil­ity. They design­ers (or the client) should have tested this appli­ca­tion of the logo with a few more peo­ple before it saw the light of day. A sim­ple change to light green would have done the trick.

Bad logo of the week

corner-cleanersThis clothes clean­ing establishment’s logo was so bad I had to show it to you, my friends.

This is a per­fect case of “spend a lit­tle money and get a lot”. Hir­ing a really good designer to do a great logo might be expen­sive. But there are any num­ber of mediocre design­ers out there who could do a much bet­ter logo for cheap.

Point being? If you have a professional-looking logo, you project an image of qual­ity. A garbage logo like this one? Well, you do dry clean­ing. Just dry cleaning.

Which of these hair salons would you be will­ing to spend more money at — top (Cuts to Dye For) or bot­tom (Vida Salon)?

hair-logos

A fine line between legibility and creativity

2-google-logosGoogle runs the world. Well, not quite. But they obvi­ously have a mas­sive impact in the sphere of inter­net use.

Though their appli­ca­tions are very min­i­mal in design, they use some cre­ativ­ity in the pre­sen­ta­tion of their logo on their land­ing page. But there is a spec­trum of leg­i­bil­ity and cre­ativ­ity — when does the cre­ativ­ity go to far? (The top com­mem­o­rates the birth­day of Napoleon Orda of Belarus. The bot­tom com­mem­o­rates the 100th Anniver­sary of Django Reinhard’s Birthday.)

By the way, this post was inspired by my brother Bill. He doesn’t blog, but he is very active as an Ama­zon reviewer. And Google, of course, pro­vided the logos. Thanks both.