I thought that this head­line rep­re­sented an unusual choice. I chalk it up to mar­ket­ing inno­cence — or ignorance.

My thoughts were sev­eral: does this mean that I can retire if I start an online busi­ness? That Patty Duke has already retired online, except for her promis­ing mod­el­ing career? That this web­site (not promi­nently fea­tured) would help me to learn how to retire? That as an inter­net user, I am encour­aged to help an older per­son who does not know how to use the internet?

Take­away: Writ­ers, let’s think a lit­tle more care­fully before we pub­lish those headlines.