Badge inflation

Mercedes Benz SLMer­cedes and BMW are both guilty of padding their num­bers. Not in a finan­cial sense but rather in mak­ing their prod­ucts appear larger than what they really are. This reflects an accu­rate under­stand­ing of how Amer­i­cans value big­ger things.

The forth-coming Mer­cedes SL550 has a 4.7 liter engine. It used to be that Mer­cedes would badge such a model as the SL470. No longer. BMW does the same thing with their 328i ... the lat­est model has a 2.0 liter engine.

In Europe, this infla­tion is slightly less. The SL550 is badged as the SL500.

Engine sizes are going down, as vehi­cle man­u­fac­tur­ers are fig­ur­ing out how to get more power out of less engine. That’s a good thing. Fuel econ­omy usu­ally goes up when these changes hap­pen. And then you save when you fill up at the gas station.

I long for the day when real num­bers will be given for things.

Photo cour­tesy of Desertspot­ter.

Comments

  1. I agree, but I remem­ber being a kid and being in love with the hot rods from the 60s and 70s. I wasn’t the only amer­i­can teen to feel that way. These cars came with giant motors that would suck a gal­lon of gas just start­ing up in the morn­ing.
    Crazy..

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