When I visit a rockstar’s blog, in the back of my head is the thought, “Is it worth blogging for the small audience who read my blog?”
The big names have their ideas broadcast to maybe millions. They actually get some revenue from their ads. Some of them even maintain authenticity in the process.
Since I know that a few of my readers really enjoy my blog, I continue. I picture being in the same room with them and hearing their chuckle at one of my observations. And I know that hearing a room of 5,000 laugh at the same observation would not bring me any more pleasure than that single friend enjoying my thought.