A simple way to make a difference — with paper towels

paper towel hanging from an automatic dispenser

It’s super simple to use less resources.

Many times when I visit the men’s room in my office building, I hear men get two or three paper towels from the automatic dispenser.

It’s very easy to dry your hands with just one towel. Use every corner of the towel and dry each part of your hands more than once.

And think of that savings multiplied by once or twice a day times however many days you work a year… that is a lot of paper.

The saving is more than just paper. There’s the total cost of consumption to consider.

And you will be saving your property management company money that they will not have to spend on more paper towels.

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Chinese companies need help with branding

chinese backpack names

Have you ever noticed that Amazon sells lots of cheap stuff with weird brand names?

These goods are shipped from China to you (sometimes direct) without any help from American marketing experts.

Look at the backpacks that were featured in the top eight results from a search on Amazon for “packable backpack”:

  • Zomake
  • Neekfox
  • Venture Pal
  • Hikpro

Only one of those brands would even get close to appealing to an American: Venture Pal. But even the word “pal” is not part of American English anymore. None of those outdoor equipment brands are as attractive to American consumers as:

  • North Face
  • Osprey
  • Herschel
  • Patagonia

Admittedly, several of those known brands have a lot of equity — years of making quality products. But they evoke the untamed destinations, rugged adventure, or at least a feeling of quality.

And the Chinese brands are often very good value for the money. They may even be made in the same factories as the big brands. But those companies are cutting themselves out of a lot of profit that could be realized if they had better branding.


My recommendation to companies that produce products like Hikpro (“hick‐pro”) and Neekfox (what?!) — simply hire a group of American teenagers. They can come up with a better unique name within 20 minutes of brainstorming than five hours spent by a team of Chinese nationals sitting in a room in Shenzhen.

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