Longing for a simpler experience

Choice is great. But if there are too many choices, getting to our destination takes longer.

Variety is the spice of life. But too much variety can force a fight with indecision.

I am very decisive and always have been. But sometimes, the sheer volume of choices is overwhelming.

And the mood I’m in makes a vast difference — if I am tired, I don’t want a lot of choices. Since I’m a morning person, facing a lot of choices in the morning is a much better experience than staring down a wall of choices at the end of a long day of work.

I’d love to start a chain of small stores that only have a few high-quality reasonably-priced items in each category. (Investors, give me a shout!)

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