My daughter loves Lululemon.
She worked at a Lululemon store for a few months over winter break and got the inside scoop on the Lululemon Life.
During one of her Goodwill excursions, she discovered and very kindly bought me a long-sleeved Lululemon shirt at a fraction of the original price.
I like it.
After wearing the shirt about five times, I discovered words inside the cuffs!
“FIND YOUR FOCUS” was inside one sleeve and “LOOK INSIDE” graced the other. (And I just realized the double-entendre of “look inside.”)
What a great idea – giving customers a hidden feature to add a tiny bit of extra delight.
If you’re in business, think of ways to give hidden delight to your customers. You could convert a peripheral customer to a loyal fan. (Don’t worry – that’s not really going to happen for me with Lululemon.)
p.s. I thought it would be hilarious if Lululemon put “EXERCISE REALLY ISN’T THAT GREAT” inside one of its sleeves.