Obvious competitors.
Acura is winning the race, in terms of their literature. Notice the size difference between their brochures. And the Acura brochure’s design is far nicer than that of the Mercedes. It has more pages as well.
The cars themselves? I can’t say that I have ever driven an Acura, though I have driven (and owned) several Hondas. I have driven a few Mercedes cars. The feel of quality is in the same ballpark.
Mercedes had a very dark time in the 90s. I remember when their ML-Class SUVs were at the very bottom of the JD Powers survey in the UK. But supposedly their quality has improved. Maybe leaving Chrysler behind has allowed them to focus a bit more. But Mercedes still has the edge in terms of their image and name. Honda made the mistake (in my opinion) of launching a separate brand in the USA. (Acura does not exist outside the borders of the US of A – whereas Lexus, Toyota’s equivalent, does.) And what’s the brand of choice for any African dictator? Mercedes.
I just wondered why Mercedes decided to cut their brochure budget. Maybe they feel secure enough that they don’t think they need brochures to sell their vehicles.
