Some really GOOD copywriting

car-copyCar mag­a­zine has a sec­tion at the back that lists all the new cars sold in the UK. That could be a bor­ing list of facts and tables.

No.

They injected it full of life and fun. Each car is cat­e­go­rized as being either “Good”, “Bad” or “Ugly”. Read the fine print here. Each brand (or UK-speak, “mar­que”) is described as if it were a rock band. And the descrip­tions of each car can be hilar­i­ous. (These are two ran­dom cars in a row.)

They make it very easy to pick a good car. If you trust their judgement.

Take­away: How can you inject life and fun into what might oth­er­wise be a bor­ing aspect of your job of life?

By the way, an inter­pre­ta­tion for those of you in Amer­ica... A “Zanussi Twin-Spin” is a wash­ing machine.

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