Some really GOOD copywriting

car-copyCar magazine has a section at the back that lists all the new cars sold in the UK. That could be a boring list of facts and tables.

No.

They injected it full of life and fun. Each car is categorized as being either “Good”, “Bad” or “Ugly”. Read the fine print here. Each brand (or UK-speak, “marque”) is described as if it were a rock band. And the descriptions of each car can be hilarious. (These are two random cars in a row.)

They make it very easy to pick a good car. If you trust their judgement.

Takeaway: How can you inject life and fun into what might otherwise be a boring aspect of your job of life?

By the way, an interpretation for those of you in America… A “Zanussi Twin-Spin” is a washing machine.

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