Advances in package design


To get a new perspective, sometimes you have to leave these borders.

Or, in this case, have someone from elsewhere bring you something.

Ed brought this to me from England. I’ve seen Cadbury in the States many times. But I have never seen a satin-finish wrapper on any candy bar in the States. It looks (and feels) different.

Dairy Milk is of course very smooth and tasty milk chocolate. If you find a satin wrapper in the States, let me know.

Takeaway: what is a way you can make your offering stand out in the marketplace? Even if you’re not “selling” something, selling is part of just about any job these days. And you do need to stand out – in a good way.


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