It’s wonderful when a company uses a model that actually looks like someone who could use that product!
These two ads appeared in a local free advertising-only magazine. It’s the sort of publication that usually ends up in the recycle bin without opening it. (I sometimes have a quick glance through if I have time, as there are occasionally good coupons.)
This time two companies struck out. The plus-size shop used a non-plus-size model. The Life Alert people showed a lady who is most likely too young to use such a device. (My mom uses one, and they can be a genuine life-saver. But she is not young, and she would not mind my telling you that.)
Companies, please – there are beautiful mature ladies and beautiful plus-size women. Don’t be afraid to show them when they are your target audience.