Real models?


It’s wonderful when a company uses a model that actually looks like someone who could use that product!

These two ads appeared in a local free advertising‐only magazine. It’s the sort of publication that usually ends up in the recycle bin without opening it. (I sometimes have a quick glance through if I have time, as there are occasionally good coupons.)

This time two companies struck out. The plus‐size shop used a non‐plus‐size model. The Life Alert people showed a lady who is most likely too young to use such a device. (My mom uses one, and they can be a genuine life‐saver. But she is not young, and she would not mind my telling you that.)

Companies, please — there are beautiful mature ladies and beautiful plus‐size women. Don’t be afraid to show them when they are your target audience.


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