Kashi got it wrong

kashi-badI like natural cereal, when I can afford it.

I was surprised when I opened this package of Kashi cereal. There was a full 5 1/2 inches of air between the top of the cereal and the top of the package. I might expect that from Kelloggs or Post – but not from a manufacturer who says they care about the environment.

I realize the “contents may have settled during shipping”. But that percentage of settling is huge.

I also understand the need to give consumers a sense that they are getting a lot for their money. But that feeling wears off very quickly when the consumer is shocked like this. And I understand the need for a product to be a “billboard” on the shelf.

If manufacturers could all agree to use real packaging, the playing field would be level. (Ha – that will never happen!) Transportation and packaging costs could be saved. Be courageous, oh you cereal manufacturers! Make your small packages a statement of how you care for your customers and the environent!


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