A sense of occasion

dove-occasionDove got it right. I received this chocolate bar for Christmas. When I opened the package, I was surprised to find three individually-wrapped bars. They were wrapped in gold foil and in a “pouch”.

The chocolate? Nothing extraordinary. But the package gets high marks.

Takeaway: How can you add a sense of specialness to what you are presenting? How can you make your recipients feel special?

Note: the outside is shown smaller than the inside. I just thought you might enjoy seeing both.


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