Stihl makes chainsaws. The recently ran this ad campaign trumpeting the fact that they do not sell their products at Home Depot or Lowe’s (giant DIY stores for those of you outside the US). They sell exclusively through independent dealers and want to keep it that way.
When the iPod was introduced, it was only sold at Apple Stores or online through Apple’s Store. Maybe a year later, they opened it up to just about any retailer. Good choice. Stihl? Pay attention.