Gone – ephemera

DHLI love the word “ephemera” – it means quickly gone – like vapor.

DHL used to deliver packages within the USA. (This waybill was from those days.) Now they only deliver from the US to other parts of the world (and from other countries to other countries). They wisely decided that it was best to leave the internal US market to the US Postal Service, UPS and FedEx. It does not work for there to be too many players in one market.

Takeaway: How can you reinvest your energy to an area where you can be more effective?


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