Look the other way

1995 Vauxhall Tigra car spreadCreativity is elusive sometimes. When you reach the bottom of your cup, it can be hard to find inspiration.

One new direction is to think the opposite of the way you would normally think. The designers of this brochure, circa 1995, used a red car and primary headline bar to illustrate Green – the complete opposite.

And it worked. If the designers had used a green car and a green headline bar, the result would be … boring.