Humble brag (n) — to brag about how humble you are.
I often fall into this trap. Readers of this blog have seen me brag about how humble I am, many times. “I save money this way, so I’m better than those who don’t.” “I’m more environmental than the people who drive that kind of vehicle.”
Humble‐bragging is obnoxious to anyone who detects it. And as T Bone Burnett sang, “It’s a funny thing about humility, As soon as you know you’re being humble, You’re no longer humble.”
Having said that, let me launch into a humble brag.
A recent Wall Street Journal article on triathlons had a sidebar featuring recommended equipment. the “entry‐level” road bike was $1,449. that freaked me out a little until I realized that their normal readers are in a class where that price is entry‐level.
Across the page, the featured mountain bike cost $11,000 (with an integrated hydration system).
My humble brag: my road bike is worth a lot less than $1,449. But I know that having both a road bike and a mountain bike puts me into the 1%. So there goes my humility.