I love the phrase, “Non-obvious content.”
Gina Pell and Amy Parker are the ladies behind TheWhat, a website and email with curated content that has more feminity than I can digest in one sitting. But they think outside the box. I love that. And they’re behind the phrase “non-obvious content.”
Striving to think outside the box motivates a lot of what I do. I love to reveal tiny things that most people miss in their daily lives. But of course, what I find interesting is not always what you find interesting. Such is the nature of personal taste.
It’s always exciting to find another person who appreciates an obscure thing that you enjoy. It’s thrilling to discover something new and fresh. And it’s more thrilling to share that with someone.

Why do I have so many emails in my personal inbox?
But there is a downside – server farms. When people take six photos of something they only really need one of – and store them on the cloud – that’s six times more square footage of server farm needed. And six times more electricity needed to keep them there forever. And six times more hard drives that need to be bought by Amazon, Google or Apple.
Shops: If I were rich, I would have gorged on the incredible variety of clothing, trinkets, hand-made art in many useful forms such as furniture and all manner of hipster-oriented stuff. One of my favorite shops was
“Escape from your already fabulous life.”