Our son Jay is a junior in high school. This haul of mail was one day’s set of letters from colleges and universities wanting him to apply. Sadly for them, their mailings almost instantly end up in the recycle bin. Nothing distinguishes one from another.
If any of those universities’ marketing departments actually had children in the target age group for their mailings, they would try reaching their target audience another way.
Takeaway: What are some ways your message can be different than that of your competitors?
If you’ve always wanted to get inside my head a little more than my blog will permit you, my friend Johanna very kindly did an interview with me over at her blog, 
“Wonky” is a great word. Askew or amiss might have a close meaning, for those of you not from the UK.
Art is a wonderful way to look at our world differently. I know if I had seen the actual head of this particular high school student, she would look different. But in difference is found beauty.
A nearby 
The makers of Cheez-It snacks weren’t thinking too well. Only a tiny precentage of their buyers would ever notice the name change from “Party Mix” to “Snack Mix.” My guess is that their staff were so excited about the new name that they felt they had to announce it on the box.
I love my wife, Heather.
