Some really really bad copywriting

crosstourThis appeared in the American edition of the new Honda Crosstour ads. (That’s a new car that is basically a bloated Honda station wagon. I like it on some levels and hate it on others. The same footprint could yield far more utility than the Crosstour delivers.)

Incidentally, the ads are really unappealing, design-wise. (My suggestion? Use regular color when visually describing a product.)

And by the way, there is a much cooler Honda in a similar vein that one can buy if they live in Japan: the Stream. It doesn’t have America’s unfortunate SUV aspect in its flavor mix.

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