Extra care pays off

We ordered some videos for my in-laws for Christmas. The Amazon seller wrapped the video set in a plastic shopping bag – making it seem like a gift. They did such a good job of placing the bag’s image and making it seem like a present for us that I rewarded them. I took the extra time to leave very positive feedback on Amazon.

Their special care and effort was a really nice thing. But it paid off.

Takeaway: What are some ways you can add extra value through a little extra effort or care?


Just the right amount

mail-truckHave you ever looked closely at a mail truck? (If you’re in the UK, substitute a milk float.)

It’s a crude design… The bolts are exposed. The gas cap is visible. The corners are square. The windshield is nearly upright.

But so what? Most of the time, it travels no more than 30 mph. Aerodynamics – no need. Style – why should they bother? Speed – next to none. Cushy ride – well, the postal worker might appreciate better.

The cheapest car you can buy has a much smoother design. Its interior is way more refined. But its intended function is different. And car manufacturers have hugely more competition for than mail truck creators.

Takeaway: Don’t put too much effort into something that doesn’t need it.