More lessons from hot sauce

franks-everything

I was amazed when I read the new slogan for Frank’s Red Hot Sauce: “I put that on everything.” And to emphasize their point, they have put a giant splash in the middle of the slogan – underlining a lack of finesse in applying their hot sauce.

Lesson? A reminder to me about not applying one criteria to everything. It’s so easy to stereotype – when we see someone who is different than us, we like to put them in a box. That slogan also goes against American culture’s trend to niche everything. I’m surprised it successfully ran through Frank’s approval committee.

By the way, I love hot sauce. I don’t apply one kind to everything – or hot sauce to everything. Thus, I have about five bottles in my arsenal, ready for use on various dishes.

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