I was amazed when I read the new slogan for Frank’s Red Hot Sauce: “I put that on everything.” And to emphasize their point, they have put a giant splash in the middle of the slogan — underlining a lack of finesse in applying their hot sauce.
Lesson? A reminder to me about not applying one criteria to everything. It’s so easy to stereotype — when we see someone who is different than us, we like to put them in a box. That slogan also goes against American culture’s trend to niche everything. I’m surprised it successfully ran through Frank’s approval committee.
By the way, I love hot sauce. I don’t apply one kind to everything — or hot sauce to everything. Thus, I have about five bottles in my arsenal, ready for use on various dishes.