Lessons from a hot sauce packet


Cholula had a great idea – make their hot sauce available in little packets so that restaurants could provide that bit of spicy yumminess in small easy-to-carry-away containers.

I have seen small Tabasco packets before (at a Chic-Fil-A), but this was the first time I had seen Cholula. Maybe Cholula will slowly carve some of the market that Tabasco has created.

I love how they put a photo of their bottle on the back of the packet. In essence this says, “If you like this, pick up a bottle to enjoy at home!”

What are some ways you can offer what you do in smaller “packets” that are cheaper or easier to grab? What are some ways you can expand where your services are offered?


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