Cholula had a great idea – make their hot sauce available in little packets so that restaurants could provide that bit of spicy yumminess in small easy-to-carry-away containers.
I have seen small Tabasco packets before (at a Chic-Fil-A), but this was the first time I had seen Cholula. Maybe Cholula will slowly carve some of the market that Tabasco has created.
I love how they put a photo of their bottle on the back of the packet. In essence this says, “If you like this, pick up a bottle to enjoy at home!”
What are some ways you can offer what you do in smaller “packets” that are cheaper or easier to grab? What are some ways you can expand where your services are offered?
2 Replies to “Lessons from a hot sauce packet”
Did you ever follow the Creating Passionate Users blog? http://headrush.typepad.com/ Very inspirational, although Kathy has stopped updating it (but she tweets). Posts like this remind me of that blog.
i always get excited when i see “mini” things like this. anything is small form is cuter 🙂
it reminds me of these mini nutella packs that my sister got. they’re so cute, shapes of the nutella jars themselves. she won’t let me have any.
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