Christmas wonder, Japanese style

IsetanI thought this campaign was funny. Tokyobling highlighted it recently. Isetan’s Christmas site is interesting – a lot of Flash programming went into their creation.

Isetan is a Japanese department store. And their marketing department doesn’t speak English very well.

I was also struck by the fact that no American department store would feature the word “Christmas” in the title of any marketing campaign – too narrow and inclusive. Can you say “Holiday”?