Can you change a culture?

ad for face masksAny kind of growth for a company or large body of people happens because of culture change. It takes a healthy dose of optimism to start a culture change.

Take MyAir Mask. I stumbled across an ad for surgical masks with printed designs in New York magazine. Their manufacturer would love it if these masks could become part of America’s publicly acceptable sense of style.

The ad touted the masks’ many benefits, including preventing a loss of moisture that is supposed to lessen jet lag. And there is the obvious benefit of preventing airborne infection.

But I just don’t see the USA adopting this sensible fashion accessory.

Though wearing face masks in public is very acceptable in China, Americans are too conscious of wanting to be seen and not have their smiles hidden, even if it means an increased risk of getting a cold.

My optimism would not stretch as far as taking that company on as a client. Would yours?

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