Amazon did a great thing

amazon-packaging-thum2Amazon has a new initiative that seeks to reduce and simplify packaging. They are working with several vendors to ensure that the packages stuff comes in is easier to get into: “Frustration‐Free Packaging”.

You can see the full letter here.

They didn’t say much about how sometimes they send a tiny thing in a huge cardboard box.


One Reply to “Amazon did a great thing”

  1. It’s cool when businesses can bust out of using technical language and say things like “frustration‐free packaging,” instead of something boring and unclear like “efficient packaging” or “hassle‐free packaging” or something like that.

    I have personally despised clam shell packaging my entire life.

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