Amazon did a great thing

amazon-packaging-thum2Amazon has a new initiative that seeks to reduce and simplify packaging. They are working with several vendors to ensure that the packages stuff comes in is easier to get into: “Frustration-Free Packaging“.

You can see the full letter here.

They didn’t say much about how sometimes they send a tiny thing in a huge cardboard box.


One Reply to “Amazon did a great thing”

  1. It’s cool when businesses can bust out of using technical language and say things like “frustration-free packaging,” instead of something boring and unclear like “efficient packaging” or “hassle-free packaging” or something like that.

    I have personally despised clam shell packaging my entire life.

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