No steps forward


Remember the slogan, “Let your fingers do the walking”? That was for an ancient concept called the yellow pages.

As many have noted, phone books are redundant, if you have access to the internet. (Or in Nairobi, Kenya, they are just simply bad. About 90% of the time, the phone book didn’t have the number I was looking for.) So I am basically offended at the waste of trees and ink and delivery gasoline that it takes to bring me a new phone book about once a month or so.

Anyhow, this latest phone book came in a plastic bag that had these two logos on it (without my editorial comment in the middle!). The swoopy one is the newer one. They lost most of the connection with the original concept. Seen on its own, I’m not sure anyone could figure out what it means. (Two feathers floating down from space? A futuristic alien runner?)

They did not run it by enough people before they clicked “go”.


2 Replies to “No steps forward”

  1. Just as the cost of making and delivering newspapers and magazines is heavily subsidized by advertisers, so it must be with phone books – and even more so since we don’t pay for them at all. Efforts to stop people from delivering unwanted advertising material are seldom 100% effective but they do something to reduce the flow, don’t they? I wonder if there’s a list you can get on to stop or reduce the delivery of phone books. If there isn’t, there should be!

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