What do you NOT need to say?

noneed2sayThis Frontier Airlines mini-billboard had no words. It didn’t need any. Larry the Lynx is familiar enough to frequent flyers that he speaks for himself. Without words, in this case.

What message is Frontier giving us? I dunno. Even though I rarely watch regular TV, I have seen their funny commercials with talking animals. They must be betting that Larry will give us enough subtle warm feelings that we’ll book our next flight with Frontier.

Takeaway: What do you NOT need to say in your next communication? Consider giving your customers, clients and friends more credit for what they probably already know.