The new iPod Shuffle was released on September 1st. It might look familiar… it is nearly identical to the model two generations back. (In the photos, the next‐to‐latest is on top and the newest is on the bottom.)
You see, the gum‐stick model was not easy to use. The controls were tiny — tucked onto the headphone cord. Not a good idea. So Apple went back to the model that did (and does) work well.
I haven’t seen a public apology… yet.
Top photo is from Wikipedia and bottom photo is from Apple.