Pre‐ordering

A month or so ago, the weekly iTunes email arrived in my inbox. Rarely do I even look at them. But that time, I saw this little ad. I was amused at the thought of Apple earning interest on deposits from eager customers. (Think of however many people who pre‐order, and a week or two’s interest on that sum? I’m not a banker, but I’m sure it’s significant!)

Takeaway: What are some ways you can help your customers feel like they are winning when you are winning too?

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