Paul Merrill
A month or so ago, the weekly iTunes email arrived in my inbox. Rarely do I even look at them. But that time, I saw this little ad. I was amused at the thought of Apple earning interest on deposits from eager customers. (Think of however many people who pre-order, and a week or two’s interest on that sum? I’m not a banker, but I’m sure it’s significant!)
Takeaway: What are some ways you can help your customers feel like they are winning when you are winning too?
Apple sends me emails. I’m happy about that.
The most recent had a little feature on the coming sale of their ten billionth download. That in itself is amazing. And I could preach about how the artists would be so much better off if Apple would give them just one cent more for each song they provide! (But I won’t.)
My single comment is… if I won a $10,000 iTunes Gift Card, I wouldn’t know what to do with it! In my wildest dreams, I might be able to burn through about $2,000 of iTunes songs and movies – but it would take me many hours to spend it! I could not afford the time it would take to do such a prize justice.
