A month or so ago, the weekly iTunes email arrived in my inbox. Rarely do I even look at them. But that time, I saw this little ad. I was amused at the thought of Apple earning interest on deposits from eager customers. (Think of however many people who pre-order, and a week or two’s interest on that sum? I’m not a banker, but I’m sure it’s significant!)

Takeaway: What are some ways you can help your customers feel like they are winning when you are winning too?


It would be a stretch

10-billionApple sends me emails. I’m happy about that.

The most recent had a little feature on the coming sale of their ten billionth download. That in itself is amazing. And I could preach about how the artists would be so much better off if Apple would give them just one cent more for each song they provide! (But I won’t.)

My single comment is… if I won a $10,000 iTunes Gift Card, I wouldn’t know what to do with it! In my wildest dreams, I might be able to burn through about $2,000 of iTunes songs and movies – but it would take me many hours to spend it! I could not afford the time it would take to do such a prize justice.