The Vertu Signature Touch smartphone costs $14,100. It’s incredible that such a thing even exists. But I’m glad.
It’s comforting to know that a few people in the world can experience Vertu’s largest ever ruby button. (I am not sure what it controls — maybe the ejector seat?) And it’s reassuring that one craftsman carries each object d’art from start to finish. (Their signature is on the inside of the battery cover.) However, vegans would not be happy with the seaspray lizard skin and black alligator skin cases. Vertu’s “focus on performance extends to the range of stunning ringtones performed by the London Symphony Orchestra.”
I am not being sarcastic when I say that I’m glad that such a thing exists. Though I honestly think a $649 (£549) iPhone is better in almost every way,* the fact that people are willing to spend their excess funds on such an obsessed‐over creation is amazing. Somehow the ultra‐fringe is appealing to me. Though I would not want a Vertu Signature Touch, even if it were given to me, I’m glad it’s out there. I picture a Vertu craftsman working away in a dim‐lit basement in the depths of rural England, smoking a Meerschaum, whilst listening to Benjamin Britten. It’s comforting.
* 1) I think the Apple OS ecosystem is better than the Vertu’s Android ecosystem. 2) Even though the per‐unit expenses involved in the Vertu Signature Touch project are far more than that of the iPhone, the amount of development hours and design time that went into the iPhone is vastly more than what was invested in the Vertu. This is similar to why the navigation system on a Ferrari is not nearly as good as that of a luxury Toyota. 3) An object’s rarity does not automatically equal it being the best in its class.
If you want to learn more, you can download the brochure.