Art is very subjective. One person’s favorite is another’s hated reject.
But when art meets commerce – what used to be called, “commercial art,” there is another standard. It must communicate.
The artists behind the signage of the new Littleton Village, a residential and commercial development near my home, crossed the edge a little too far:
1. At each edge of the main corner’s signage area, there are two obelisks that look like something from a science fiction movie.
2. During the day, shadows hinder readability of the development’s name.
3. What’s with those white vertical stripes? Before the development name went up, I thought they were giant adhesive strips to adhere the development’s name. No. They are not lighted, either. And then there are a bunch of holes that look like ventilation for an underground chamber.