Prada has a new pair of shoes – the Cloudbust Thunder.
They look like kids’ Power Rangers shoes. They appeal to… I’m not sure who.
And they are priced at $895, before taxes.
Why?
I’m sure they cost more to make than the Nikes people buy at Walmart. Prada designers are more highly-paid. Their nylon threads are sustainably-sourced. (Maybe not on that last one.)
It’s a luxury product from a luxury manufacturer. The outsized lug soles will not provide greater traction as the wearer navigates moonscapes. But the style will stand out in any crowd – at least to the shoegazers.
Interestingly, these shoes are in Prada’s “Must Haves” category.
Not for this shoegazer.
If I was selling an ugly shoe for almost $900, I’d try to get people to believe they “must have” them, too!