BMW Stumbles

BMW decided to change the face of their vehicles. They went from subtle double-kidney grilles to massive gaping mouths. In their attempt to go for a menacing look, they went too far and landed on a face that not even a mother (or father) would love.

Car and Driver magazine agrees: “Do whatever it takes to ignore the new BMW M4’s toothy grille…”

Sometimes designers go too far on purpose to push the envelope. Over time, what was outrageous becomes acceptable.

I have to eat my words on Kia’s design decisions (see this post). Two years ago, when their Telluride large SUV came out, I thought it was quite ugly. Now I’m used to the look.

I’m not sure if I will ever get used to BMW’s new face.

So I did a little work in Photoshop on James Lipman’s photo and made the grille more the size that God intended. (See above.)


Let’s push the envelope, but not too far.

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