1. Be concise
2. Go back and re‐word that awkward section.
3. Be concise.
4. Make it interesting.
5. Be concise.
6. That headline is vital — make it attractive.
Joanna suggested this topic. (Thanks!)
“From the Latin, meaning ‘to fall in love’ ” vs. from the English, meaning very lightweight.
So, Dell came out with a new laptop.
The designer discusses his inspirations in a YouTube video “…the use of kindling material…” And the background music on the video is so ten years ago.
“Adamo was created to elicit desire…” I wouldn’t call that a worthy goal in producing a product. (Hello? Function?)
1.2 ghz for $2000?! Compare that to the 1.6 ghz Air for $1800. Well, there is no comparison. (Admittedly, the Dell has a flash hard drive, which would bring the Air up to $2300.)
And yes, Dell followed Apple a mere 14 months later. (Remember, in computer time, that’s 27 years.)
Toyota has a great car that you can buy in Europe right now (if you can afford a new car). It’s the iQ.
It’s just 10 inches longer than the Smart Car*, but it has a rear seat! (Admittedly, anyone over 5 years old would only be able to survive a 2‐mile journey back there. But it’s probably bigger than the back seat of my buddy’s Porsche 928.) *In the picture, the iQ is on the left, and Smart is on the right.
I know you are thinking, “What a quick way to die!” Not true. It earned a 5‐star rating in the Euro NCAP crash tests.
Toyota could have been more original with the name — “iQ” and “Smart” — notice any similarity?
So yes, since I’m a lover of small cars, I want one.
(Apologies for the poor quality of the photos; I shot these from a magazine sitting in my lap, as part of the bookstore findings series.)
February 27th was the day Denver’s second newspaper, The Rocky Mountain News, was put to rest. In my book, it was not a big deal, as the Denver Post was owned by the same company — so they were essentially the same voice. I am sad, though, for those who lost jobs in the shuffle.
We bought the final newspaper. Above is a spread featuring every masthead design from Day One until Day Final. I thought that was cool. It’s a nice tracking of how visual design reflects changes in culture. Naturally, I didn’t save the newspaper, but I do have a full‐size image of the mastheads spread available. If you want to see it, leave a comment, and I’ll email it to you.